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Planters’ Mr. Peanut Shell-ebrates His 100th Birthday

Planters’ Mr. Peanut Shell-ebrates His 100th Birthday

Birthday celebration includes a sweepstakes, one-of-a-kind jars, and a NUTmobile tour

Limited-edition dry-roasted peanut jars have three million one-of-a-kind designs.

Planters mascot Mr. Peanut celebrates his 100th birthday, kicking off a year-long celebration.

“Mr. Peanut’s continued popularity is a testament to America’s love of Planters nuts,” says Sean Marks, vice president of marketing at Planters. Peanut’s 100th birthday will pay homage to his lifetime of nutty achievements by making celebrations even more remarkable for fans this year.”

As part of the celebration, the company is transforming its classic Dry-Roasted Peanuts jars to feature three million one-of-a-kind designs, according to a release. The limited-edition packaging, which will be available in May, features a dancing Mr. Peanut and colorful fireworks.

Planters is also hosting a sweepstakes through September 15, in which fans can enter for a chance to win an in-person or virtual celebration with Mr. Peanut and his 27-foot NUTmobile for an upcoming birthday party.

Mr. Peanut will also be embarking on a NUTmobile tour, giving fans a chance to take photos and ‘SHELL-fies.’ He will be giving away birthday swag and peanut samples.

Check out the NUTmobile, and other outrageous food vehicles.


Mr. Peanut Collectors Hunt for a Rare Treasure: Young Mr. Peanut Collectors

Annie Gasparro

PHILADELPHIA—Mr. Peanut marks his 100th birthday this year, and the memorabilia-loving members of the Peanut Pals fan club celebrated it early this month with a convention, a banquet, a swap meet and an auction.

Shadowing the festivities, though, was a sadder take on the passage of time: The Peanut Pals are getting old.

“Kids want the newest thing—technology, the next iPhone—not a $20 Mr. Peanut bank,” said Scott Schmitz, the club’s president, chief recruiter and, at 53, one of its youngest members.

“I know we’re not going to get someone who’s 30,” he said. “But we need people younger than 70.”

As the Peanut Pals board brainstorms recruitment ideas, they know that luring dues-paying fans of the top-hat-wearing, cane-twirling Planters mascot would take more than the club’s current perks. These include the chance to acquire a windup walking Mr. Peanut, a Mr. Peanut coin bank or even, if someone has a spare $20,000, a rare 4-foot-tall Mr. Peanut statue who once stood in a store window tapping the glass with his cane.


Mr. Peanut Collectors Hunt for a Rare Treasure: Young Mr. Peanut Collectors

Annie Gasparro

PHILADELPHIA—Mr. Peanut marks his 100th birthday this year, and the memorabilia-loving members of the Peanut Pals fan club celebrated it early this month with a convention, a banquet, a swap meet and an auction.

Shadowing the festivities, though, was a sadder take on the passage of time: The Peanut Pals are getting old.

“Kids want the newest thing—technology, the next iPhone—not a $20 Mr. Peanut bank,” said Scott Schmitz, the club’s president, chief recruiter and, at 53, one of its youngest members.

“I know we’re not going to get someone who’s 30,” he said. “But we need people younger than 70.”

As the Peanut Pals board brainstorms recruitment ideas, they know that luring dues-paying fans of the top-hat-wearing, cane-twirling Planters mascot would take more than the club’s current perks. These include the chance to acquire a windup walking Mr. Peanut, a Mr. Peanut coin bank or even, if someone has a spare $20,000, a rare 4-foot-tall Mr. Peanut statue who once stood in a store window tapping the glass with his cane.


Mr. Peanut Collectors Hunt for a Rare Treasure: Young Mr. Peanut Collectors

Annie Gasparro

PHILADELPHIA—Mr. Peanut marks his 100th birthday this year, and the memorabilia-loving members of the Peanut Pals fan club celebrated it early this month with a convention, a banquet, a swap meet and an auction.

Shadowing the festivities, though, was a sadder take on the passage of time: The Peanut Pals are getting old.

“Kids want the newest thing—technology, the next iPhone—not a $20 Mr. Peanut bank,” said Scott Schmitz, the club’s president, chief recruiter and, at 53, one of its youngest members.

“I know we’re not going to get someone who’s 30,” he said. “But we need people younger than 70.”

As the Peanut Pals board brainstorms recruitment ideas, they know that luring dues-paying fans of the top-hat-wearing, cane-twirling Planters mascot would take more than the club’s current perks. These include the chance to acquire a windup walking Mr. Peanut, a Mr. Peanut coin bank or even, if someone has a spare $20,000, a rare 4-foot-tall Mr. Peanut statue who once stood in a store window tapping the glass with his cane.


Mr. Peanut Collectors Hunt for a Rare Treasure: Young Mr. Peanut Collectors

Annie Gasparro

PHILADELPHIA—Mr. Peanut marks his 100th birthday this year, and the memorabilia-loving members of the Peanut Pals fan club celebrated it early this month with a convention, a banquet, a swap meet and an auction.

Shadowing the festivities, though, was a sadder take on the passage of time: The Peanut Pals are getting old.

“Kids want the newest thing—technology, the next iPhone—not a $20 Mr. Peanut bank,” said Scott Schmitz, the club’s president, chief recruiter and, at 53, one of its youngest members.

“I know we’re not going to get someone who’s 30,” he said. “But we need people younger than 70.”

As the Peanut Pals board brainstorms recruitment ideas, they know that luring dues-paying fans of the top-hat-wearing, cane-twirling Planters mascot would take more than the club’s current perks. These include the chance to acquire a windup walking Mr. Peanut, a Mr. Peanut coin bank or even, if someone has a spare $20,000, a rare 4-foot-tall Mr. Peanut statue who once stood in a store window tapping the glass with his cane.


Mr. Peanut Collectors Hunt for a Rare Treasure: Young Mr. Peanut Collectors

Annie Gasparro

PHILADELPHIA—Mr. Peanut marks his 100th birthday this year, and the memorabilia-loving members of the Peanut Pals fan club celebrated it early this month with a convention, a banquet, a swap meet and an auction.

Shadowing the festivities, though, was a sadder take on the passage of time: The Peanut Pals are getting old.

“Kids want the newest thing—technology, the next iPhone—not a $20 Mr. Peanut bank,” said Scott Schmitz, the club’s president, chief recruiter and, at 53, one of its youngest members.

“I know we’re not going to get someone who’s 30,” he said. “But we need people younger than 70.”

As the Peanut Pals board brainstorms recruitment ideas, they know that luring dues-paying fans of the top-hat-wearing, cane-twirling Planters mascot would take more than the club’s current perks. These include the chance to acquire a windup walking Mr. Peanut, a Mr. Peanut coin bank or even, if someone has a spare $20,000, a rare 4-foot-tall Mr. Peanut statue who once stood in a store window tapping the glass with his cane.


Mr. Peanut Collectors Hunt for a Rare Treasure: Young Mr. Peanut Collectors

Annie Gasparro

PHILADELPHIA—Mr. Peanut marks his 100th birthday this year, and the memorabilia-loving members of the Peanut Pals fan club celebrated it early this month with a convention, a banquet, a swap meet and an auction.

Shadowing the festivities, though, was a sadder take on the passage of time: The Peanut Pals are getting old.

“Kids want the newest thing—technology, the next iPhone—not a $20 Mr. Peanut bank,” said Scott Schmitz, the club’s president, chief recruiter and, at 53, one of its youngest members.

“I know we’re not going to get someone who’s 30,” he said. “But we need people younger than 70.”

As the Peanut Pals board brainstorms recruitment ideas, they know that luring dues-paying fans of the top-hat-wearing, cane-twirling Planters mascot would take more than the club’s current perks. These include the chance to acquire a windup walking Mr. Peanut, a Mr. Peanut coin bank or even, if someone has a spare $20,000, a rare 4-foot-tall Mr. Peanut statue who once stood in a store window tapping the glass with his cane.


Mr. Peanut Collectors Hunt for a Rare Treasure: Young Mr. Peanut Collectors

Annie Gasparro

PHILADELPHIA—Mr. Peanut marks his 100th birthday this year, and the memorabilia-loving members of the Peanut Pals fan club celebrated it early this month with a convention, a banquet, a swap meet and an auction.

Shadowing the festivities, though, was a sadder take on the passage of time: The Peanut Pals are getting old.

“Kids want the newest thing—technology, the next iPhone—not a $20 Mr. Peanut bank,” said Scott Schmitz, the club’s president, chief recruiter and, at 53, one of its youngest members.

“I know we’re not going to get someone who’s 30,” he said. “But we need people younger than 70.”

As the Peanut Pals board brainstorms recruitment ideas, they know that luring dues-paying fans of the top-hat-wearing, cane-twirling Planters mascot would take more than the club’s current perks. These include the chance to acquire a windup walking Mr. Peanut, a Mr. Peanut coin bank or even, if someone has a spare $20,000, a rare 4-foot-tall Mr. Peanut statue who once stood in a store window tapping the glass with his cane.


Mr. Peanut Collectors Hunt for a Rare Treasure: Young Mr. Peanut Collectors

Annie Gasparro

PHILADELPHIA—Mr. Peanut marks his 100th birthday this year, and the memorabilia-loving members of the Peanut Pals fan club celebrated it early this month with a convention, a banquet, a swap meet and an auction.

Shadowing the festivities, though, was a sadder take on the passage of time: The Peanut Pals are getting old.

“Kids want the newest thing—technology, the next iPhone—not a $20 Mr. Peanut bank,” said Scott Schmitz, the club’s president, chief recruiter and, at 53, one of its youngest members.

“I know we’re not going to get someone who’s 30,” he said. “But we need people younger than 70.”

As the Peanut Pals board brainstorms recruitment ideas, they know that luring dues-paying fans of the top-hat-wearing, cane-twirling Planters mascot would take more than the club’s current perks. These include the chance to acquire a windup walking Mr. Peanut, a Mr. Peanut coin bank or even, if someone has a spare $20,000, a rare 4-foot-tall Mr. Peanut statue who once stood in a store window tapping the glass with his cane.


Mr. Peanut Collectors Hunt for a Rare Treasure: Young Mr. Peanut Collectors

Annie Gasparro

PHILADELPHIA—Mr. Peanut marks his 100th birthday this year, and the memorabilia-loving members of the Peanut Pals fan club celebrated it early this month with a convention, a banquet, a swap meet and an auction.

Shadowing the festivities, though, was a sadder take on the passage of time: The Peanut Pals are getting old.

“Kids want the newest thing—technology, the next iPhone—not a $20 Mr. Peanut bank,” said Scott Schmitz, the club’s president, chief recruiter and, at 53, one of its youngest members.

“I know we’re not going to get someone who’s 30,” he said. “But we need people younger than 70.”

As the Peanut Pals board brainstorms recruitment ideas, they know that luring dues-paying fans of the top-hat-wearing, cane-twirling Planters mascot would take more than the club’s current perks. These include the chance to acquire a windup walking Mr. Peanut, a Mr. Peanut coin bank or even, if someone has a spare $20,000, a rare 4-foot-tall Mr. Peanut statue who once stood in a store window tapping the glass with his cane.


Mr. Peanut Collectors Hunt for a Rare Treasure: Young Mr. Peanut Collectors

Annie Gasparro

PHILADELPHIA—Mr. Peanut marks his 100th birthday this year, and the memorabilia-loving members of the Peanut Pals fan club celebrated it early this month with a convention, a banquet, a swap meet and an auction.

Shadowing the festivities, though, was a sadder take on the passage of time: The Peanut Pals are getting old.

“Kids want the newest thing—technology, the next iPhone—not a $20 Mr. Peanut bank,” said Scott Schmitz, the club’s president, chief recruiter and, at 53, one of its youngest members.

“I know we’re not going to get someone who’s 30,” he said. “But we need people younger than 70.”

As the Peanut Pals board brainstorms recruitment ideas, they know that luring dues-paying fans of the top-hat-wearing, cane-twirling Planters mascot would take more than the club’s current perks. These include the chance to acquire a windup walking Mr. Peanut, a Mr. Peanut coin bank or even, if someone has a spare $20,000, a rare 4-foot-tall Mr. Peanut statue who once stood in a store window tapping the glass with his cane.


Watch the video: Mr Peanut Greeting Card (October 2021).